Saturday, December 13, 2014

Having a Ball!

Sometimes the best products fail because of a poorly executed advertising campaign.  Such is the case with Japan Trend Shop's newest pet product: The Oppo Food Ball for Dogs

Here's how it is advertised;

The Oppo Food Ball for Dogs is designed to help your pooch get more out of a meal. It will move around as your pet munches away on the food inside, helping the contents gather at the bottom and making it easier for the animal to get to that last nourishing lick. After all, there's nothing more upsetting than a frustrated canine! 

Correct me if I’m wrong, but I think the Oppo Food Ball for Dogs essentially turns a dog's meal time into a game of bobbing for apples.

They need a new marketing strategy.  Their advertising is completely off target.   Being the marketing genius that I am, I've decided to share some ideas with them.

It is the holiday season, after all.

Concept #1:  Does your dog inhale his food?  Does he have

indigestion from eating too fast?  Break bad habits with the Oppo Food Ball for Dogs.  Make dinnertime last hours instead of seconds.  Guaranteed to increase his mealtime by 800%.

Concept #2: Are you tired of taking your dog for endless walks?  Let him exercise himself with the new Oppo Food Ball for Dogs.  Sit back and relax while Rover works out as he eats.

Concept #3: Has your dog been naughty?  Show him who’s boss with the Oppo Food Ball for Dogs.  Make him earn every kernel of food he eats.

OMG!  I just had a scathingly brilliant idea.  

The Nerdling Food Ball for Teenagers.

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