I had to look twice. Which was difficult, as we were on the way home from Grease last night,
driving 65 mph on I-126
"Did you see that billboard?" I asked Dave, a complete waste of my Laryngitic voice, since Dave is a marketer's nightmare: immune to all forms of advertising.
Of course he hadn't seen the billboard.
I was stunned. I must have been seeing things.
(Of course those younger than 50 will look at their Smart Phone or GPS.)
OK!!! I apologize to all my techno-savy readers over the age of 50 who have just been insulted by this complete over-generalization. (Even if it is true.)
And although it may seem excessive, the 250 billboards stretching from New Jersey to Florida along I-95 alert a boatload of travelers to South Carolina's crown jewel of tackiness: South of the Border.
The billboards increase in density as one approaches our very own mini-Las Vegas oasis. And by the time a traveler has seen his 145th billboard, he has been mysteriously brainwashed, only to awaken hours later, finding himself eating a hot dog and fries in a sombrero-shaped building, holding a Pedro Lives shot glass he has generously purchased for his next door neighbor.
"Oh, Dave! Pull over! I want to get an hysterectomy!"
"Come on, Lou. The Brewers are on in 15 minutes. Can't you wait?"
"But it's a Da Vinci hysterectomy! It sounds like it's a combination hysterectomy-tummy tuck!"
"Okay. But they'd better have a drive-through."
I think the media buyer who spent the client's money on this placement should be fired.Even better yet, given an hysterectomy.
Or laughed at.
Or laughed at.
Especially if she is a he.