Saturday, June 28, 2014

Enough is Enough!

I get it.  Successful businesses extend product lines in order to increase sales to existing customers.   

But I really think the fine folks at Thunderworks should stop with their innovation of pet anxiety sportswear. 

Thunderwork's signature product is the Thundershirt, a shirt that swaddles dogs and reduces their anxiety in the wake of thunder or fireworks.  Kevin has the original gray Thundershirt and it appears to work effectively.

Thundershirts come in a variety of attractive colors, including blue, green, holiday red, pink, and "camo".

They also sell the Thundersweater and a fashionable khaki trench coat, the Thunderjacket, which is worn over the Thundershirt and would be appropriate for a trip to London.

Also available on the Thunderworks web site is the Thunderleash, which basically ties a belt around the dog’s middle, allowing the owner to apply pressure in case the dog starts to pull.

But there’s more.   

Thunderworks now offers Thundershirts for cats.  

Now, I don’t personally own a cat, but I know enough about them to recognize that I would have to put on my own Thundershirt before attempting to put one on a cat.

I think the good folks at Thundershirt should have stopped there.

But they didn’t.

They came up with the Thundercap.

According to the product description, the Thundercap reduces visual stimuli and helps the dog remain comfortable, overcome his fearfulness and increase confidence.  



Perhaps they should sell the Thundercap and Thunderhandcuffs as a package deal.   

In all seriousness, it's time for the Thunderwear marketing team to move past the pet anxiety category.   Clearly they are running out of good ideas. 

It's time to advance into other sectors of the pet market, such as the pet bowel control sportswear category. 

I think the Thunderpootrap would be a big seller for them.   

Besides, it would be much more profitable than the Thundershirt for hamsters.

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